A WhatConverts alternative, when what matters is the sale in Google Ads
The short version. WhatConverts tracks calls, forms and chats from many sources and is a strong all-round lead tracker. Attributane does one narrower job: it sends confirmed sales from phone, WhatsApp, email and Maps to Google Ads with their real value, for a flat price and without tracking numbers.
WhatConverts is good software. If you need to see every lead from every channel in one place, it’s a sensible choice. This page is for people who mainly want Google Ads to learn from real sales.
Stay with WhatConverts if
- You need one lead inbox for calls, forms and chats across all channels
- You want call recording and transcription
- You need reports on Meta, Bing and organic as well as Google
- You need HIPAA-ready tracking (their Pro tier and up)
Where WhatConverts leaves a gap
Usage pricing. Plans start at $30 a month with a usage credit, then about 4.5¢ per local minute and $2.50 per extra number on single-account plans. Busy months cost more.
Leads, not necessarily sales. To send a sale value to Google Ads you need to mark leads as sales and add values, by hand or through an integration.
Google Maps listing calls. Attributing a call from your Maps listing to an ad needs a click ID, and Google doesn’t provide one for listing calls. Number-based tools can see the call, not the ad behind it.
What Attributane does differently
Attributane starts at the sale. Send the customer their voucher, quote or receipt as a touchpoint; when they open it, Google Ads gets the sale with its value and matches it to the ads that person saw or clicked, including calls from your Maps listing. No numbers on your listing, no minutes billed.
What you give up: automatic capture of every lead, recordings, forms and multi-channel reports.
Side by side
| WhatConverts | Attributane | |
|---|---|---|
| Tracks every call, form and chat automatically | Yes | No, it counts sales and qualified leads |
| Google Maps listing calls in Google Ads | No click ID to attribute them | Yes, when they buy |
| Recording and transcription | Yes | No |
| Real sale value in Google Ads | After marking leads as sales | Built in |
| Works without tracking numbers | Numbers needed for call tracking | Yes |
| Usage charges | Minutes, numbers, texts, leads beyond credit | None |
| Agency pricing | From $500 a month | $199 for 10 clients |
Pricing
WhatConverts single-account plans list at $30, $60, $100 and $160 a month with a $30 usage credit, and agency plans from $500 a month. Attributane is $49 to $79 for one business and $199 for 10 client accounts, with no usage charges.
Using both
They work well together. WhatConverts gives you the lead inbox and channel reporting; Attributane makes sure the leads that became sales reach Google Ads with their value. Use separate conversion actions and choose which one bidding should optimise for.
Not sure if this fits your business?
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