A Nimbata alternative, when you want sales in Google Ads rather than calls
The short version. Nimbata is affordable call tracking with dynamic numbers, recording and AI tagging, billed per answered call. Attributane doesn’t track calls; it gets sales from calls, WhatsApp, email and Google Maps into Google Ads with their value, at a flat price.
If you want to count and score calls cheaply, Nimbata is a sensible choice. If you want Google Ads to optimise for paying customers, including the ones who called from your Maps listing, read on.
Stay with Nimbata if
- You want every call tracked, recorded and tagged automatically
- You track print, billboards and other offline media with static numbers
- You need call flows and IVR routing
- You report across many channels, not just Google Ads
Where Nimbata leaves a gap
Per-call billing. Nimbata’s plans run from $0 to $120 a month plus usage, charged per answered call. Busy months cost more.
Calls are not sales. A tracked call tells Google the phone rang. Getting the sale and its value into Google Ads takes extra work.
Google Maps listing calls. Calls placed from your Maps listing go to your real number with no click ID, so number-based tracking can’t attribute them to an ad.
What Attributane does differently
Attributane counts the outcome: the qualified lead, the booking, the paid invoice, with the real amount, wherever the conversation happened. No numbers to rent, nothing billed per call.
What you give up: automatic tracking of every call, recordings, tagging and multi-channel reports.
Side by side
| Nimbata | Attributane | |
|---|---|---|
| Tracks and records every call | Yes | No |
| Billing | Base plan plus per answered call | Flat monthly |
| Google Maps listing calls in Google Ads | No click ID to attribute them | Yes, when they buy |
| WhatsApp and email sales | No | Yes |
| Real sale value in Google Ads | Needs extra setup | Built in |
| White-label for agencies | +$55 a month | Included on Agency |
Pricing
Nimbata lists Entry at $0, Pro at $35, Marketing at $80 and Agency at $120 a month, each plus a charge per answered call, with white-label at $55 a month. Attributane is $49 to $79 a month for one business and $199 for 10 client accounts, with no usage charges.
Using both
Run Nimbata to track and score calls, and Attributane so the calls that became sales, including Maps calls Nimbata can’t attribute, reach Google Ads with their value. Use separate conversion actions and bid on the one with sale values.
Not sure if this fits your business?
Four quick questions. We’ll tell you honestly, including when the answer is no.