An Invoca alternative, for businesses that don’t run a contact centre
The short version. Invoca is enterprise conversation intelligence for brands with large contact centres, custom contracts and dedicated ops teams. If that’s you, it’s a serious platform. If you’re a local or mid-sized business that needs phone, WhatsApp and Google Maps sales in Google Ads with their value, Attributane does that from $49 a month, set up in a 15-minute call.
Invoca and Attributane aren’t really competing for the same customer. Invoca is built for enterprises handling tens of thousands of calls a month. Attributane is built for businesses where a handful of conversations a day decide the month.
Stay with Invoca if
- You run a contact centre with large call volumes
- You need AI models trained on your own calls, call routing and pre-call screen pops
- You need HIPAA, PCI DSS or other formal compliance for call data
- Salesforce is your system of record and you have a team to run the integration
Where Invoca leaves a gap
Price and process. Invoca doesn’t publish pricing. Contracts are quote-based and multi-year deals are common, with a demo, proof of concept, security review and implementation that can take weeks to months.
Built around calls to tracking numbers. Like other call trackers, Invoca attributes calls placed to its numbers. Calls from your Google Maps listing go to your real number, and Google doesn’t attach a click ID to them.
Overkill for most local businesses. If you need Google Ads to learn which customers bought, you’re paying for a lot of platform you won’t use.
What Attributane does differently
Attributane focuses on one outcome: Google Ads seeing the sales that close in conversations, with their real value. That includes calls from your Google Maps listing, WhatsApp chats and email quotes. Setup is a short call, pricing is published, and there’s no contract.
What you don’t get: call recording, conversation AI, routing, compliance certifications for call audio, or attribution for channels other than Google Ads.
Side by side
| Invoca | Attributane | |
|---|---|---|
| Published pricing | No, quote only | Yes, from $49 a month |
| Contract | Custom, often multi-year | Month to month |
| Time to go live | Weeks to months | One 15-minute call |
| Conversation AI and call recording | Yes | No |
| Google Maps listing calls in Google Ads | No click ID to attribute them | Yes, when they buy |
| WhatsApp and email sales | Mainly calls and SMS | Yes |
| Real sale value in Google Ads | Yes, with setup | Built in |
Pricing
Invoca doesn’t publish prices; costs depend on call volume, AI models, integrations and services. Attributane is $49 to $79 a month for one business, or $199 for 10 client accounts, and free until your first conversion lands in Google Ads.
Using both
Enterprises with a contact centre on Invoca can still add Attributane for the location-level sales that never reach it, such as calls from individual Google Maps listings. Keep them in separate conversion actions and decide which one bidding uses.
Not sure if this fits your business?
Four quick questions. We’ll tell you honestly, including when the answer is no.